Read on to discover the psychological “playbook” that top performers use to shift their negative thinking into peak performance and lasting success...

Hi, I’m Mike, author of the bestselling books Bigger Leaner Stronger, Thinner Leaner Stronger, and The Shredded Chef.

Have you ever gotten into your car after a long day at work, and even though you promised yourself you’d hit the gym, you head straight home for the couch instead?

Have you ever been unable to stop hitting the Snooze button every morning (instead of the gym)?

Have you ever been secretly afraid that you just don’t have what it takes to really change your body and life?

Have you ever struggled so much to get fit, healthy, and happy that you wondered if you should simply give up?

If you answered “yes” to any of those questions, I understand. I’ve been there myself.

Years ago, I was stuck in a rut in the gym, I was making minimum payments on tens of thousands of dollars of credit card debt, and I had no idea where I should go in my life, let alone how to get there.

Today, I’m a “super-fit” bestselling author with over one million books sold, and the owner and founder of several 7- and 8-figure businesses, including Muscle for Life, Legion Athletics, and Waterbury Publications.

(And perhaps more importantly, I also found a unicorn for a wife who has given me two kids who are kinda the coolest.)

How the hell did all that happen?

Did I sell my soul to the Dread Lord Cthulhu? Discover the one weird trick to melting belly fat, debt, and existential just 5 minutes per day? Develop an expensive but highly productive cocaine habit?

Not quite...

Here’s what really happened...

I read scores of books, worked thousands of hours, and overcame more setbacks than I can count. In other words, I did the hard stuff that most people don’t want to do, and I’m ready to share the biggest lessons I’ve learned along the way.

And now, while I don’t know everything about personal growth, I do know what it takes to develop the skills, habits, and spirit required to transform your body and life.

I also know that anyone can use these powerful strategies to overcome the biggest mental and emotional blocks holding them back from realizing their potential in the same way that I have.

No matter who you are or what difficulties you’re facing, you can empower yourself to have the body you want to have, become the person you want to be, and live the life you want to live.

That’s why I wrote this book.

It’s my personal—and 100% practical and hands-on—blueprint for personal transformation, inside and outside of the gym, and it will provide you with new and valuable knowledge and skills that you will use for the rest of your life.

In short, I wrote this book to help you fix the important things that are holding you back from doing and achieving the things you care most about.

To do that, I share wisdom and insights from hundreds of scientific studies and dozens of legendary artists, authors, entrepreneurs, philosophers, generals, and conquerors, as well as my own biggest “a ha” moments that are most responsible for where I am today.

For instance, what if I told you that filling out one simple little sentence could increase your chances of achieving a goal by 100 to 200 percent?

What if this sentence worked subconsciously to automatically reduce your need for motivation, willpower, or desire?

And what if you could use this sentence for all types of goals, including exercise, diet, health, and everything else?

Thanks to the work of a number of psychologists over the course of a decade, this sentence exists, and it has three parts: what, when, and where.

This sentence was the focus of a study conducted by researchers at The University of Bath, who randomly assigned 248 adults to one of three groups.

  1. People who were asked to read a few paragraphs from a random novel before working out.
  2. People who were asked to read a pamphlet on the heart benefits of exercise, and were told that most young adults who stick to an exercise program reduce their risk of heart disease.
  3. People who were also asked to read the pamphlet, but in addition, to use the following sentence to formulate an exact exercise plan: “During the next week, I will partake in at least twenty minutes of vigorous exercise on [DAY] at [TIME OF DAY] at/in [PLACE].”

Two weeks later, here’s what the researchers found:

  • Thirty-eight percent of participants in the first group exercised at least once per week.
  • Thirty-five percent of participants in the second group exercised at least once per week.
  • Ninety-one percent of participants in the third group exercised at least once per week.

No, that’s not a typo. By simply writing when and where exercise was going to occur, follow-through skyrocketed.

Similar results have been seen in other exercise studies, as well as research analyzing a variety of positive behaviors ranging from breast self-examination to dietary adherence, condom usage, breast and cervical screenings, vitamin supplementation, alcohol intake, and more.

As it happens, there are over one hundred published studies on this phenomenon, and the conclusion is crystal clear: if you explicitly state what you’re going to do, when you’re going to do it, and where you’re going to do it, you’re much more likely to actually do it.

For example:

  • “Every Monday, Wednesday, and Friday, I’m going to wake up at 7 a.m. and go to the gym” will be far more effective than “I’m going to start exercising.”
  • “Every evening after dinner, I’m going to sit down on the couch and read twenty-five pages before watching TV,” and not “I’m going to read every day.”
  • “Every Friday after I deposit my paycheck, I’m going to transfer 10 percent of it into my savings account” will help you grow your savings a lot faster than “I’m going to save more than I did last year.”

What–when–where statements are far more effective for regulating behavior than relying on inspiration or willpower to strike at the right moment, because they speak the brain’s natural language, creating a trigger-and-response mechanism that doesn’t require conscious monitoring or analysis.

That's just a small sample of the practical, evidence-based knowledge you’re going to learn in this book.

Here’s a sneak peek of what else you’ll discover...

  • The easiest way to instantly increase your willpower and self-control in any situation, no matter how you feel in the moment.
  • 3 science-based psychological “tricks” you can use to stay strong during moments of temptation.
  • Why you must stop telling yourself that you need things to be “just right” before you can start doing the thing (and what to do instead).
  • Learn by doing: 14 hands-on exercises that show you how to implement the book’s key principles and see immediate changes in your life.
  • The single most important question you have to ask yourself when setting goals (and it’s not “what do I want?”).
  • How to inoculate yourself against Great Western Disease of “I’ll be happy when . . .” and find immediate joy and satisfaction right where you are. (Bonus Chapter!)
  • When and how to use both optimism and pessimism to improve your decision making and avoid painful mistakes, according to top psychologists.
  • How to use what scientists call “prospective hindsight” to increase your chances to foresee future outcomes by up to 30%.
  • The single factor that is most powerfully correlated with flourishing in life, according to a groundbreaking 75-year Harvard study.
  • How “Five Minute Favors” can transform your relationships and put you on the fast track to more joy, love, and success.
  • And more . . .

Now, as much as I believe this book can change lives, it’s not for everyone.

It’s not for people who are happy coasting on cozy goals and pleasures, and who are contented by merely buying and consuming things that others create.

It’s not for people who want to languish in a fool’s paradise and avoid the ground truth about positive change—although ultimately rewarding, the process is often hard, draining, boring, and even depressing.

It’s not even necessarily people who are “unmotivated,” because in my experience, this is very difficult to change.

Instead, this book is for people who have a burning desire to be, do, and have more, and who could use some help with the “how.”

In short, this book is for people who want to be better than they are right now.

People who have a vision for their bodies and lives, and who are driven to break free of artificial limitations and realize their unique talents and fulfill their true potentialities.

It’s for people who hate feeling like they’re moving in slow motion, who don’t want to surrender to the deadening effects of exhaustion, listlessness, and inertia, and who want to develop the physical, emotional, and spiritual strength and energy needed to look and live vigorously.

It’s for people who are driven to heal what’s unhealthy, fix what’s broken, and improve what’s lacking, and who believe that no matter the circumstances, something can always be done about it.

It’s for people who want to feel in control of their destinies and who want to reach their graves with stories worth telling.

If you’re one of these people, then this book was written for you.

It’s going to inspire you with compelling ideas and stories, and empower you with a set of reliable, science-based principles, strategies, and habits that have been proven to work with a broad range of personalities and produce sustainable, long-term results.

Armed with the information you’ll learn inside, you’re going to start living life with more energy, enthusiasm, and nerve.

You’re going to develop a powerfully new paradigm for interacting with yourself and your environment.

And if you really take these lessons to heart, you might just enter a transformative period of your life and discover that you’re capable of far more than you ever thought possible.

So, don’t miss this golden opportunity to learn what most people will never know about developing the mindset, skills, and determination required to win, inside and outside of the gym.

Click the button below, buy this book today, and by the end of it, you will never again wonder what it takes to get and stay motivated to build the body and life of your dreams.

Matthews has hit it out of the ballpark with this Little Black Book. This is not your typical ‘rah rah’ self-help book full of tired clichés. It’s a unique, meticulously researched and compelling combination of storytelling, science, and practical tools and takeaways.

Ben Greenfield

CEO Kion & New York Times bestselling author of Beyond Training: Mastering Endurance, Health & Life

This is a good, helpful, important book that establishes Mike as the Jordan Peterson of fitness. Any person who wants to train more effectively will benefit from reading it between sets, and will never give a copy to the guys he wants to beat.

Mark Rippetoe

Author of Starting Strength: Basic Barbell Training and Practical Programming for Strength Training

The word goal should be a verb, because a goal
without action is just a dream. The Little Black Book provides all the tools you need to turn your goals into reality — and to never, ever feel ‘stuck’ again.

Jeff Haden

Inc. Magazine contributing editor and
author of The Motivation Myth: How High Achievers
Really Set Themselves Up to Win.

Mike has already taught us how to be bigger, leaner and stronger—and it works. Now he teaches how to be BETTER in all areas of life. A concise, indispensable guide to fitness and effectiveness.

Strauss Zelnick

“America’s fittest CEO” and author of Becoming Ageless: The Four Secrets to Looking and Feeling Younger Than Ever

Mike Matthews brings you motivation, guidance, advice and a plan to better yourself in a humble, yet authoritative way. You know he has your best interests in mind as you read this, and you will feel he is talking directly to you.

Mitch Utterback

Retired U.S. Army Special Forces soldier

This book will challenge you, it will make you think, it will force you to go outside your comfort zone. It will help you build much more than motivation, but an inner drive to succeed so you can weather any storm.

Marc Perry

CSCS, CPT Founder & CEO - BuiltLean

In the charlatan-packed world of the fitness industry, Mike Matthews is a breath of fresh air. This book will inspire you and inform you with quality applicable information that isn’t biased. If you want to improve your physique and your life do yourself a favor and read The Little Black Book.

Sal Di Stefano

Co-host of top-ranked fitness and health podcast Mind Pump

I love Mike’s writing. Backed by a sh*t ton of research, crystal clear and always actionable.

Noah Kagan

Co-founder of and

Mike Matthews delivers another gem. The Little Black Book is chock-full of unbiased, evidence-based knowledge that you should not live without. A must-read.

Adam Schafer

Co-host of top-ranked fitness and health podcast Mind Pump

Read this book and absorb and apply its wisdom, and your life will get better. It’s that simple.

Mark Divine

Founder of SEALFIT and New York Times best selling author of The Way of the SEAL, Unbeatable Mind, and 8 Weeks to SEALFIT

Matthews is a master of the mental side of fitness, so you’ll finish this book fired up to get to work—and, more importantly, with the practical tools you need to start your journey successfully.

Alex Hutchinson

Author of the New York Times bestseller Endure: Mind, Body, and the Curiously Elastic Limits of Human Performance

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